We have been receiving lots of requests for a post on “how to build a website for a local business.” We here at Turba Host understand that local businesses need websites. But a lot of them might not have the budget to hire a top end developer to build a website for them.  And with that, comes some good news. You no longer have to hire a top end developer, or even any developer, to build a website for a local business.

With all of the tools that you have at your disposal, you can build a high quality website, that converts, within hours. Click To Tweet

The number of tools that you have available that you could use to build a website for a local business, is amazing. We won’t go into all of the website building tools that you can use, but we will tell you about our personal favorite.

What’s our favorite tool to build a website for a local business?

Our favorite tools for building any kind of website, not just for local businesses, is WordPress. WordPress is a website building platform that is free to use, and open source. Because WordPress is open source, it means that people can make outstanding, and free, templates and plugins.

A WordPress plugging is a tool that allows you to take advantage of your website that you couldn’t before. For example, there are plugins that help you with SEO (search engine optimization). The quote tweet box as you saw above is a plugin. Templates will allow you to have a website built, and all you have to do is put all the right information about your business in. If you would like to see what kind of templates you can buy, you can go to Theme Forest.

Why WordPress?

WordPress is the most use CMS (Content management system) in the world. Almost one third of the internet is made using WordPress. Some of the largest news and media companies use WordPress too. For example, CNN and Tech Crunch both use WordPress as their CMS because of how easy it is for their writers to upload their work.

Because of the popularity of WordPress, there is a massive community and group of experts that you can talk to for free, or hire to help you. This is what there is so much advice on how to build a website for a local business.

If there is a problem that you don’t know how to fix, you can simply hire someone on fiverr for as little as five dollars. You can also use your ask round on forums or facebook groups.

WordPress is also extremely easy to use. If you have never built a website before, the best place to start is WordPress. WordPress is the easiest platform to learn, and there are plenty of tutorials that you can learn from.

The final reason that we will cover on why WordPress is the best way to build a website for a local business is that it is so flexable. If there is something you want to do, you can do it. With the selection of plugins and templates, the sky is the limit for your WordPress site.

How do I build my WordPress site?

Building a website for a local business on WordPress is super simple. The best way to build a website with WordPress is to go with a web host that offers “Softaculous.” Softaculous is a app installer that is located within your website controls panel. This will allow you to install WordPress with one click and get to building your website right away. Not all web hosts have Softaculous, but we here at Turba Host offers it on all of our packages. Here is the process to install WordPress and start building your site:

In terms of building your website and filling it with content, the best route is normally to go with an already made template from a site like Theme Forest. The nice thing about buying templates is that they make it easy to build a website for a local business, and they’re normally affordable. You can get a template from theme forest for less that $10. The average website template on theme forest, though, is probably about $15 or $20.

From there, you can fill your site with content. In order to do that, we recumbend you hire a copy writer. You don’t have to hire a copy writer If you’re a skilled writer, but you can find some high quality talent for a good price on sites like fiverr.

How can I make my site more affective?

Making your site more affective has everything to do with how much reason you give your customers and target audience to be there. A good way to give someone reason to go to your site is to have a blog

Having a blog is one of the best ways to promote almost any business. Having a blog for your local business will allow you to attract a new audience, and have another source of income. One way we use our blog as another source of income is by running affiliate campaigns. We don’t look for products to promote, neither should you, but if there is a product that we enjoy and we’re going to recommend it to our audience then we, we might as well see if we can be an affiliate.

What this does, is it allows us to get paid to generate leads and grow our following. You can do the same. You can use the money you make form your blog and invest it into growing your blog. Or you can grow your blog organically.

A blog with a relatively large following can be a massive asset to your business. Not only can you use it to promote your business, but you can use it to network with industry leaders and influencers. Having a big following usually attracts brands and individuals to work with you. You can easily use your blog to start new business relationships that you never would have had access to before.

How To Build A Website For A Local Business: Conclusion

In conclusion, having a website is no longer an option. If your business isn’t online, you’re mission out on a huge chunk of business and that you could easily be tapping in to. Having a blog will allow you to have a business that is more affective than your competitors and it will allow you to grow an audience.

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Recommended: How To Start A Blog Without Money

Author: Joel Rushlow

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